Friday, December 2, 2016

Distribution

"Marketing entails processes that focus on delivering value and benefits to customers, not just selling goods, services, and/or ideas. It uses communication, distribution, and pricing strategies to provide customers and other stakeholders with the goods, services, ideas, values, and benefits they desire when and where they want them." MKTG Page 2
We would have our deliveries go all over. We would have a little store that sold our candies, but we would also have our candies delivered to local small town stores, or little gift shops. If people order from home, locally, we would deliver to the homes as well. communicate with our buyers to keep them not only coming back for more, but to keep them happy.
"Solving promotional and product problems does not guarantee global marketing success. The product must still get adequate distribution." MKTG Page 86

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