Promotion

As previously stated, social media would be one of our big promotion/advertising tools. It's a great way to get word out these days and I feel like you would get your money's worth.

"Promotion is the means by which organizations communicate with present and prospective customers about the merits and characteristics of their organization and products. Effective promotion is an essential part of effective marketing." MKTG Page 12We would also have a system somehow to send out coupons and things to customers who have a subscription to our website, where they will receive an email with updates, and coupons. Just like many other businesses we would have holiday sales, discounts on birthdays (DOB provided of course), and also have sort of a black friday like other stores after the holiday. Giving out free samples is a plus as well, to give people that trial run to see if they will thoroughly enjoy our product.  
"Promotion includes advertising, public relations, sales promotion, and personal selling." MKTG Page 28