"Implementation is the process that turns a marketing plan into action assignments and ensures that these assignments are executed in a way that accomplishes the plan's objectives. Implementation activities may involve detailed job assignments, activity descriptions, time lines, budgets, and lots of communication. Implementation requires delegating authority and responsibility, determining a time frame for completing tasks, and allocating resources." MKTG Pages 28 & 29 We would control our marketing campaign by listening to customer feedback and doing a survey every 2 to 3 months to see what we can do to better our product. I asked around, and friends and family have told me that it's a great idea! Managers, which would be most likely be me or my partner, would have control over the budget, examining expenses and spending's, therefore controlling profitability.
"Although implementation is essentially “doing what you said you were going to do,” many organizations repeatedly experience failures in strategy implementation. Brilliant marketing plans are doomed to fail if they are not properly implemented." MKTG Page 29
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