EOC WK 10: Benefits vs The Features

"In the often-quoted words of David Packard, co-founder of Hewlett-Packard, “Marketing is too important to be left only to the marketing department.” Marketing entails processes that focus on delivering value and benefits to customers, not just selling goods, services, and/or ideas." MKTG Page 2. 

The product I am selling not only benefits, well humans, but it also benefits your pets. People worry about their pets so much when it comes to chocolate because the first thing they think is DEATH, or your pet getting very, very sick. Sweet Treats gives you that comfort in knowing your pet won't get sick.

"A market-oriented organization recognizes that different customer groups want different features or benefits." MKTG Page 10.