Objectives

Sweet Treats Objectives:

"Societal marketing orientation is the idea that an organization exists not only to satisfy customer wants and needs and to meet organizational objectives but also to preserve or enhance individuals' and society's long-term best interests." MKTG Page 6
1. Profitability: It's going to be a difficult start with maintaining our profitability, but i believe we can make it, and do our best to stay ahead and move forward with our business.
2. Customer Service: Our obvious goal here is to make sure the customer is happy, human and pets! And if their is a problem, we will do our best to resolve it and make sure you are happy in the end.
3. Productivity: The training of our employees, the purchases to make the chocolate, and purchases to make the environment pet friendly, all go into the business' productivity.
4. Growth: based on our future outcomes, and data, and how well we are doing.
5. Marketing: more than creating advertising and getting customer input on product changes. It is understanding trends when it comes to buying, and being able develop partnerships.
"objectives form a basis for control: the effectiveness of a plan can be gauged in light of the stated objectives." MKTG Page 26