''The target market strategy identifies the market segment or segments on which to focus. This process begins with a market opportunity analysis (MOA)—the description and estimation of the size and sales potential of market segments that are of interest to the firm and the assessment of key competitors in these market segments.'' MKTG Page 26
Our product focuses more on young adults to adults. Children wouldn't be the ones to see the chocolate and think of sharing it with their pets, because the mindset of "It's my candy and nobody else's." I would focus mainly local, maybe keep it in our small town, but if it grows to where more people want it, then we will spread maybe across the United States, and maybe globally later on.
"If the target market is international, it is especially important to describe differences in culture, economic and technological development, and political structure that may affect the marketing plan." MKTG Page 27
"If the target market is international, it is especially important to describe differences in culture, economic and technological development, and political structure that may affect the marketing plan." MKTG Page 27
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